An increasingly popular trend among our event furniture rental orders is to get them branded so that they can showcase the event, movie title (for movie premieres), company or sponsor names.
At Red Carpet Systems, we’ve always made adapting to our customers’ needs a priority and we have been providing branding opportunities on a wide variety of furniture pieces for quite a while.
Branding bars, DJ booths, platforms and tables is one of the easiest to catch your guests’ attention because they are gravitating towards these pieces. It is also very effective because people accustomed with events tend to suffer from advertising blindness, which means they pay less attention to omnipresent banners, step repeat backdrops, posters, etc. Another lesser-known option is to brand pillows (screen printed or embroidered) which is great for any lounge area.
Now, if you want to go the extra mile, more choices are available besides furniture, one of my favorite being custom branding your red carpet – we’ve done this for fashion, music labels, hotels. We can also feature your logo on tents, table covers, walls (decals, spray paint) or have it projected with a gobo light. Last but not least, we can create actual die-cut signs and props – see what we did for NBC and YSL below.