Here is a fun pop up installation for a Roger Dubuis and Lamborghini collaboration which was designed to promote the Excalibur Aventador S, an exclusive watch made by the Swiss watch manufacturer in partnership with the Italian automaker.
This small brand activation included several elements promoting the collab as well as the 2 brands.
For flooring, Red Carpet Systems provided a black rectangle carpet making the white Lamborghini sport car stand out. It was complemented by 2 white display pedestals with glass tops showcasing watches.
We also provided a LED wall advertising the Excalibur Aventador S model as well as a branded black DJ booth featuring the Roger Dubuis logo in white lettering.
Everything – except the car – was transported and professionally installed by our team at the Beverly Hills mall.
